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30 juin 2022 à 0h00   Marketing & Communication   Casablanca   322 vues
Détails de l'annonce

Poste :

We're looking for a Traffic Manager to join our international Marketing team to help define the online media strategy in line with the digital communication strategy with the aim of optimizing the mix.

Tasks:

Preparation and implementation of web media devices

  • Optimize online media plans (type of purchase, support and price negotiation)
  • Give the design guidelines of the material to be disseminated according to the campaign objectives
  • Prepare and implement, and follow the SEO strategy
  • Ensure that campaigns are put online

Campaign tracking

  • Check the delivery of campaigns
  • Monitoring, analysis and evolution if necessary

Partnership, affiliate and SEO strategy

  • Look for partnership and affiliate opportunities in line with the digital strategy
  • Ensure and improve the group's REFERENCING

Analysis and Balance Sheets

  • Analyze campaign performance
  • Carry out campaign reports
  • Update of dashboards

Management of the digital department’s activities:

  • One-off online campaigns
  • Annual Online Campaigns
  • Special activations
  • Presence on Social Networks
  • Web and Mobile Platforms
  • Operational Marketing Campaigns
  • Visibility, impressions, spin-offs in terms of echoes
  • Performance (call to action, lead, open rate, click rate, views...)
  • Traffic (visits, visitors, page views, behaviors...)
  • Transformation tunnel (interest, request for information, pre-subscription, CRC contact, agency result...)
  • Engagement (views, impressions, interactions, sharing, likes...)
  • Influence (to be determined and estimated)
  • Reputation (speaking of the group and topics around the group)

Reporting

  • Implementation and monitoring of dashboards on a daily basis
  • Drafting of summary reports
  • Formulation of recommendations

Profil recherché :

Job requirements:

  • Masters degree in marketing or a related field;
  • Excellent written and communication skills;
  • Previous experience in a similar position;
  • Minimum of 2 years of experience in an agency;
  • Mastery of social network tools (Linkedin, Twitter, Facebook...);
  • Mastery of Advertising techniques;
  • Proven experience in using Google Analytics, Google Adwords, Active campaign, Google Tag Manager...;
  • Management of numerical and statistical data;
  • Organization, and good time management skills;
  • Good interpersonal and analytical skills;
  • Strong organizational skills, with attention to details.
Description de la société
Innovation, economic efficiency and energetic efficiency.
We have more than 2200 collaborators worldwide. The Moroccan office holds the largest workforce with more than 600 collaborateurs. Women embody 60% of this worlforce; Engineers, phd holders, and phd students constitute more than half of it.