Poste :

Job Purpose:

To support the Marketing and Corporate Communications strategic plans and initiatives across the network by positively reflecting/maintaining the company’s corporate image in terms Public Relations; this shall include: branding, media and press relations, Investor Relations, and other forms of communication thereby leading to enhancing Company’s reputation, customer’s experience, and increasing sales.

Decision Making Parameters:

• Manages the corporate communications activities within the framework of responsibilities and boundaries identified with his/her role and in accordance with standard practices.
• Consults with Line Manager/Head of Marketing & CC on any non-routine action prior to executing; all duties shall be performed thru proper channel and in compliance with adopted policies and procedures

Key Result Responsibilities:

• .Acts as point of contact for press, media, and PR agencies; manages the company’s press centre including press kits, press releases, fact sheets, news monitoring, crisis management responses, prints, and publicizing events via media; builds and maintains an updated media contact list.
• Coordinates withHead Office, Hubs and Outstation on all public relations, marketing, social media plans, campaigns, briefs, CSR, etc.
• Facilitates/executes BTL/ATL marketing plans and branding campaigns across the entire Air Arabia network.
• Assists in executing the marketing campaigns for assigned markets: verifies action plans, budget and outcome with Marketing Manager.
• Manages daily activities and marketing requirements traffic thru prioritizing and coordinating work withthe creative and Studio team.
• Supervises all press FAM trips (MOROCCOand abroad), conferences, seminars, events, route launches and the filming/photo-shooting accompanying that.
• Coordinates the production, purchase and distribution of give-away items, souvenirs, calendars, etc.
• Managesthe Social Media portfolio in all platforms in terms of strategy and content: Facebook, Twitter, Instagram, YouTube, Blog, etc. Supervises the Air Arabia portal on the website to update with all news and events.
• Coordinates the company’s Corporate Social Responsibility (CSR) activities, mainly ‘Charity Cloud Project’- On board charity donation: campaigns, teams, trips, PR and Media coverage.
• Supervises the Marketing &CC Coordinator daily work including the news released to the company’s newsletter (SNL), as well as the In-Flight Entertainment (IFN), advertisements, videos, announcements, in addition to the on-board magazine production (Al Nawras).
• Manages researches and market intelligence data; generates job-related reports and correspondence regularly, co-designs templates and forms to be used by the team and other hubs for marketing related requirements and projects.
• Performs any additional duties as directed by the line manager.