What you'll do :

• Develop a deep understanding of regional priorities (business targets, segmentation, priority markets) to be thought partners with cross-functional team members.

• Assist as a marketing POC for regional stakeholders (Supply, Ops, Finance, CRM, B.I. and other)

• Based on Careem’s global marketing strategy, lead, adapt, localize, and/or amplify initiatives to align with regional strategy, taking into account local specifics and culture

• Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.

• Provide general and Careem-specific state of the market assessments and report back with in-market

• feedback and insights.

• Ensure alignment of regional activities with global brand strategy.

• Organize and manage individual market/ region-specific events and partnerships to deepen connections with Captains, partners, customers, and merchants

• Execute campaigns, partnerships or stunts from concept definition, content creation and execution

• Analysis: Quantify everything you do. Utilize data-driven decision making to improve the performance of our marketing and promotion efforts. Help drive our promotional strategy.

• Managing and collaborating with external partners and agencies to bring marketing initiatives to life

 What you'll need :

• Strong business acumen; structured thinker with project management skills and attention to detail
• Good relationship management as you will engage with partners across several different functions as well as global marketing colleagues, and external agencies in order to be successful
• Strong communication skills and the ability to bring to life the Careem brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
• A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
• The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset.
• Fluency in Arabic and business level writing & speaking English
• 3+ years of generalist marketing experience, preferably in a fast-paced oriented environment
• B2C marketing experiences, leading FMCG or IT company working experience (client or agency) as a plus. Marketing or sales experience in restaurant or other retail industries leading co-marketing initiatives, or expertise in social strategies across paid & own media are a further plus.
• Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields

What we’ll provide you

• In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this.   

As a Careem colleague you will be able to : 

• Be part of a Remote-First organisation

• Work from any country in the world for 60 days a year

• Use Unlimited Vacation days throughout the year

• Access fitness reimbursements for health activities including: gym, health club and training classes.

• Work and learn from great minds 

• Create impact in a region with untapped potential

• Explore new opportunities to learn and grow every day.

• Lieu de travail Maroc| Marrakech et région, Maroc
• Date d'expiration 17 Juillet
• Niveau de poste Confirmé / Expérimenté
• Secteur d'activité Services
• Nombre de postes 01