Make a Difference

We are recruiting a Product Development Specialist (Cucumber, Melon, Squash and Watermelon, Pumpkin) that would be the part of our Marketing AME Vegetables Seeds BU.

Role Purpose 

• Implement the strategy for the assigned vegetable crops in the designated territory

• Act as the Product Marketing interface to the Regional Portfolio Manager(s)

• Is the recognized local authority on product & market knowledge for the assigned crops

• Manages, re-juvenates & improves the product portfolio for the assigned crops & territory by driving impactful New Product Introduction across functions

• Plans and manages stage 6 trials to refine product positioning and plan for successful new product introductions (NPI’s)

• Drives the achievement of the commercial (sales & profit) ambition in close collaboration with the Commercial Units (CUs)

• Leads the Local Crop Unit (LCU) for the assigned crops and manages the interface between trialling, supply, marketing and sales

Dimensions

• Financial: Revenue – contribute to growth sales in line with AME veg territory strategy

• People: Directly managed: 0 , key internal stakeholders: ASM, KAM, CU MAN, TSR’s, MOL, planners, breeders

Accountabilities

Team:

• Leads the Local Crop Unit (LCU) for the assigned crop and manages the interface between trialling, marketing & sales, facilitating a seamless hand-over of products from PLC4 to PLC7 and driving impactful New product introductions (NPIs)

• Actively participates & contributes to the regional VEG Seeds Operating Unit (OU) team

NPIs, PLCM and demand planning:

• Contribute local requirements to regional portfolio platforms (portfolio & pipeline requirements, Target Product Profiles (TPPs, quality specs...) to steer the development of a winning portfolio and pipeline

  • Quality management: Coordinate derogations request with local teams through Reliance

  • Registration: Coordinate with reg PFM the registration of the varieties and provide support to registration team and communicate the status with the local sales team.

• Plan and evaluate with sales team pre-commercial trials (PLC 6)

• coordinate Sample seed availability to ensure a timely trial seed delivery into the countries.

• Through pre-commercial trials, drive assessment of NPI candidates with Local Crop Unit team & facilitate and manage pre-commercial field trials with CU sales teams

• Provide phase-in & phase-out recommendations to Regional Portfolio Manager (reg PFM) & local PMD inputs + manage the local SKU range

• Agree pricing objectives with Regional Portfolio Manager (reg PFM) and coordinate price execution with the CUs.

• Positions the new products (segmentation, technical / commercial positioning) and coordinates the NPIs

• Identifies in-& out-licensing opportunities and reports them to the Regional & Territory management

• Owns the 3 - year forecast (IBP PM opinion line) & flags major changes / deviations as part of S&OP; drive pro-rate allocation; maintain a strong connection with Supply operations

Campaign design & execution :

• Working with the regional team, define and agree marketing plan and annual sales campaigns for assigned crops

• Drive and manage campaign priorities and designs for allocated crops and geography; secure that CU marketing budget is well applied for assigned crops.

• Oversee & support implementation of campaigns by CUs, in strong collaboration with marketing operations (MOL) and sales (ASM, KAM, TSR)

• Support CU sales force and demand creators (ASM, KAM, TSR and Promotors) by providing market trends, product and price positioning and technical expertise for customer complaints

Planning :

• Monitor and reports relevant market and competition trends (MAPS)

• Propose 5-year plan through TER Crops and Marketing Plan (TCMP); provide input to annual budgeting process to Territory Business Head

• Drive definition of annual R&D, development and demo trial plans

Critical experience and knowledge

• 5+ years in marketing and business management

• 5+ years of Vegetables Seeds business and/or marketing experience

• Profound knowledge of the Vegetables Seeds market and customer needs

• Track-record of successful people/processes management

• Good English language proficiency

Critical leadership capabilities

• Focuses on customers

• Manages for performance

• Leadership of cross-functional teams

• Develops people, organization and self

• Collaborates across boundaries

• Communicates with impact

• Leads change and holds ambiguity

• Builds a culture of innovation

• Sets ambitious strategic goals

Critical technical and professional capabilities

• Has deep and broad crop and product knowledge

• Understands customer needs

• Understands market dynamics and competitive environment

• Communication and presentation skills

• Analytical and strategic thinking

• Develops/delivers innovative, customer-driven offers

• Develops/implements sound value- and transactional pricing based on customer perceived value

• Develops/implements effective product communications

• Applies effective grower, channel and influencer segmentation

• Creates strong, distinctive crop plans

• Co-creates campaign plans

• Significant in-field presence (approx. 40-50% of time)

Our efforts to become a really good place to work

• Dynamic and international environment

• Long-term opportunities

• High quality office environment

• Possibility of working from home

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

• Lieu de travail Maroc
• Date d'expiration 07 Mai
• Niveau de poste Confirmé / Expérimenté
• Secteur d'activité Distribution, Commerce
• Nombre de postes 01